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  • Writer's pictureCindy Saunders | Leaders Rise

The ROI of Executive Coaching

While you can certainly work toward your goals on your own, there are several reasons why investing in a coach is worth the money.

  1. A coach will hold you accountable for your actions and help you stay motivated to achieve your goals.

  2. A coach will work with you to set clear, specific, and achievable goals that align with your values and objectives.

  3. A coach can help you identify patterns of thinking and behavior that may be holding you back and offer new perspectives on how to overcome them.

  4. A coach can teach you new strategies and techniques to help you achieve your goals, such as time management, communication, and problem-solving.

  5. A coach can help you stay on track and avoid distractions, ensuring you are focused on your goals and progress.

Investing in a coach can provide you with the support, guidance, and accountability that you need to achieve your goals and reach your potential. Keep reading for details on how the investment pays off!

A coach can help you unlock your full potential,

create a vision and a plan, and guide you in achieving it.

The ROI of executive coaching:

A Fortune 500 company that studied the ROI of Executive Coaching found that 77% of respondents indicated that coaching had a significant impact on at least one of nine business measures. In addition, they uncovered that overall productivity and employee satisfaction were the most positively impacted areas (which in turn has an impact on customer satisfaction, employee engagement, quality, annualized financial results, and more). In all, their study concluded that Executive Leadership Coaching produced a 788% ROI. The study noted that excluding the benefits from employee retention, a 529% ROI was produced. (Executive Briefing: Case Study on the ROI of Executive Coaching, Merrill C. Anderson, Ph.D., MetrixGlobal, LLC)

Manchester, Inc. surveyed 100 executives, most of which were from Fortune 1000 companies. Their research showed that a company’s investment in Executive Coaching realized an average ROI of almost six times the cost of the coaching. (Maximizing the Impact of Executive Coaching, The Manchester Review, 2001, Volume 6, Number 1, Joy McGovern,

According to the International Coaching Federation (ICF), 86% of organizations saw an ROI on their Coaching engagements, and 96% of those who had an Executive Coach said they would repeat the process again. Behind these results were tangible as well as intangible factors. Tangible factors were areas such as increased productivity, higher levels of overall employee performance, reduced costs, growth in revenue and sales, higher employee retention, and higher engagement of employees. Intangible factors were increased confidence of those being coached, improved communication, stronger employee, and peer-to-peer, and key stakeholder relationships.

In their article, “How’s Your Return on People?” (Harvard Business Review, March 2004), Laurie Bassi and Daniel McMurrer note that three stock portfolios comprised only of companies that "spend aggressively on employee development" each outperformed the S&P 500 by 17 - 35% during 2003.

Other studies indicate positive ROIs as well:

  • Improved executive productivity (reported by 53% of executives)

  • Improvements in organizational strengths (48%)

  • Gains in customer service (39%)

  • Increased retention of executives (32%)

  • Enhanced direct report/supervisor relationships (>70%)

  • Improved teamwork (67%)

  • Improved peer-to-peer working relationships (63%)

  • Great job satisfaction (52%)

Coaching allows leaders to gain a deeper understanding of themselves and their leadership style, which in turn helps them to better understand and connect with their team and stakeholders. It helps leaders to identify and address blind spots and limiting beliefs that may be holding them back from achieving their full potential.

Coaching also creates alignment in thinking, by helping leaders to clarify their goals and objectives, and to align their actions with those goals. This helps to ensure that everyone on the team is working towards the same objectives and that the leader’s actions are in line with the team’s overall strategy.

Finally, Leadership coaching has a bias for action, meaning that it is results-oriented. Coaching sessions focus on identifying the specific actions that need to be taken in order to achieve a desired outcome and then hold the leader accountable for taking those actions. This helps to ensure that leaders are not just talking about making changes, but are actually taking the steps necessary to make those changes happen.

Overall, Leadership coaching is a powerful tool that can help leaders to make a significant impact on their business results, by increasing their self-awareness, aligning their thinking, and focusing on results. It can be a valuable investment for any leader looking to improve their leadership skills and achieve greater success in their role.

Statistics: Cathy McCullough

By Cathy McCullough


Ever wonder if Executive Leadership Coaching could make a difference in your growth and development? Coaching accelerates growth like nothing else!

It is for both seasoned executives or new leaders that want to:

  • Improve performance

  • Enhance emotional intelligence

  • Implement leadership principles

  • Understand how to better communicate with the team

  • Generate and sustain new perspectives, attitudes, skills, and behaviors.

Download your free copy of Coaching For a New Generation of Leaders!

Let's talk! Reach out anytime to!

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